Every few days a huge challenge starts trending on social media. A song instantly becomes a hit, an amateur becomes a star… Many celebrities have decided to jump on the bandwagon and make videos. All it takes is a hashtag, a post or a video for you to instantly go viral. So you may be wondering, could a social media challenge be good for your brand?
Believe it or not, a social media challenge can help you increase engagement. Social media users love trending topics like this so being a part of one or creating your own could help your business. Joining in on a trending challenge is an entertaining way to get interaction with your followers. For many, it may be unexpected to see a business jump in on a challenge. However, surprising your followers can be a great advantage. This move makes you distinctive and it can set you apart from others. Besides just jumping in on a viral video, you could even create your own! It may not be as famous as the Mannequin challenge, but it could generate some great feedback from your followers. Along with that, create a hashtag to motivate your followers to join in and tag you in it. To get people even more involved try offering a contest or giveaway. If a gift card or anything free is involved, people will come running! This will motivate more people to jump in and give it a shot. And the Good News is that we at Eyestrategy will help you get famous and make your brand successful!
Come aboard it is worth it to give it a try!
September 13, 2018